IDX Broker Shows Off Prime Alaska Real Estate on Michael Edmonsons Real Estate Website


EUGENE, OR – April 8, 2010 – (RealEstateRama) — The IDX, Inc. team eagerly announces today, the addition of Michael Edmonson with Prudential Jack White Vista real estate in Eagle River, Alaska, to the growing network of real estate professionals using their custom IDX solution, IDX Broker. These innovative and advanced search tools will open up thousands of listings and details to prospective home buyers browsing Edmonson’s site. The property data is hosted on his local Multiple Listing Service (MLS), the Alaska MLS (AKMLS), in a raw, unformatted manner. This IDX software then extracts the data from the AKMLS, and transfers the information to indistinguishably match Edmonson’s already existing page preferences and specifications.

Providing potential home buyers with comprehensive search options, such as: location, price, rooms, type, landscaping, flooring and recreational additions, Edmonson is making the online process of purchasing a property easier for everyone involved. Not only can home seekers access this valuable information on their own personal computers, but they can also utilize helpful and easy-to-navigate links to email property details, contact the listing agent for more information, take a virtual tour, schedule a showing, print a flyer, view large photo galleries, pinpoint their desired property on an interactive Google Map and calculate probable mortgage payments. Consumers browsing Edmonson’s site will also benefit from the lead management tools where they can save their specified search preferences and can sign-up to receive automatic email alerts, the moment a property becomes available on the AKMLS.

IDX Broker includes additional benefits for Edmonson, to ensure that he manages his online real estate business in the most efficient manner possible. He can view his clients information and saved search criteria, helping him get to know what they want and need out of their new property, and in turn, provide each individual with a truly unique online real estate search experience. He can edit his custom CSS and global wrappers, distributing a sense of unique branding throughout each page of his site. Edmonson also has access to traffic reports, detailing which pages and listings on his site are being viewed most frequently, and are therefore in the highest demand.

About Michael Edmonson
“I am a military retiree, and my wife and I first came to Alaska while in the Coast Guard in the early 1980s. We eventually moved to Eagle River, in 1989, where we bought our first home.” Edmonson is a successful and hardworking realtor, and a key member of the Prudential Jack White Vista real estate team.

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit


Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 350 individual Multiple Listings Services (MLS).  IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker).  In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker Wordpress Plugin) as well as a dedicated mobile application available for the iPhone (myAgent IDX). 


PO Box 71866
Eugene, OR 97401

Toll Free: (800) 421-9668
Phone: (541) 343-3912
Fax: (541) 343-3915

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